Category: Resource Articles

Resource Articles

Small Business SEO – The Best Strategies for Small Businesses

SEO for small businesses is a necessary marketing strategy. It covers everything from generating quality traffic to marketing a product with the help of interesting content and social media marketing strategies.

 

Because of the high traffic and brand awareness small businesses note a boost in their sales. This is because these small businesses are able to reach a larger number of people both locally as well as internationally.

SEO is a strategically planned approach which requires careful analysis of a business and assessing its competitors. A good SEO company in Melbourne, Australia knows the importance using the right tools to rank a business in the top seven for Google search.

The following are a few smart SEO strategies for small businesses.

Making Sure You have a business page for All Major Search Engines

For small businesses it’s equally important to have a business page for at least three major search engines like Yahoo, Google and Bing. You need to provide the necessary business information like the address, working hours and telephone number along with your email to get yourself registered. Once done the SEO company takes over the management of the listings and the dashboards.

Optimise your Web page accordingly

Optimising a page means making your website appear interesting by adding photos and all the necessary information. This is done in such a way that it appeals to the visitors on your website. strategically placed keywords help people find you easily. You may find that your entire website needs a makeover, and unless you are skilled in this aspect, it is a better idea to hire a developer to do it for you. One of the most popular website CMSs is WordPress. If your business is based in Melbourne, then it’s a good idea to hire a WordPress developer in Melbourne so you can meet them personally to ensure they understand your needs.

Categorising your Business

This is one of the most important steps in actually increasing your businesses visibility. When an SEO company categorises your business it makes it easier for people to actually find you on the web. Having your business placed in at least three to four categories help people know what sort of business you have and how it can benefit them.

Businesses which are not categorised or are done so incorrectly often don’t show up on search engines. The category for your business is actually based on selected keywords devised by your local SEO consultant.

Precise and Accurate Business Citations

This requires having a consistent NAP for all your business listing. NAP stands for name, address and phone number.

If your business is already listed by someone else make sure that you claim it as your own. This process is known as citation and is often carried out by the SEO Company that you hire. All you have got to do is verify yourself as the rightful owner of the business.

Help Increase and improve your online Reviews

Online reviews help people get an idea of what your business is about and how it actually works. One thing to keep in mind is that reviews should look as natural as possible. This can be done by having a review button on your website which visitors can use to give their views regarding your business and services.

Making Use of quality photos

Photos can tell a great deal about your business. Make sure you have at least ten high quality photos uploaded. These could actually portray your business the way it is. Both the inside and outside of your location along with a few pictures of the products you deal in or the kind of services you provide.

The above mentioned strategies are used by SEO for small businesses in Melbourne, Australia. For more information on local SEO services make sure you contact Epik Digital Agency and speak to their experts.

 

Resource Articles, Uncategorized

How to find Dubstep creativity

I think one of the greatest fears in an artist’s life is the fear of losing one’s creative edge. In other words, you become monotonous in your style. There are a few tricks and tips you could do in order to get more inspiration for your next

 

Dubstep track. I personally don’t believe in a creative block as I always have the ability to create, but there are some people out there that swear to having creativity block and the following article is dedicated to helping you out of a jam.

Inspiration from others

The first thing you should do is to diversify your listening style. We all “borrow” ideas from other artists, but in that “borrowing” we manage to create a unique sound based on that. You should, if you already aren’t start listening to more Dubstep artists. But instead of just listening to the song as a normal person, it is vital that you begin to dissect their music.

For instance you could ask yourself the following questions when listening to Dubstep:

  • How did the song start?
  • What is the bass doing?
  • What are the drums doing?
  • Are there any effects within the track?
  • What makes this song unique within Dubstep?
  • Can I learn how to make dubstep music sound this good?
  • Are my production skills on this level?

Question the hell out of the track and dissect the music and you should start learning some tips and tricks along the way.

Get out of your routine

Normally when people lack creativity it is because they are stuck in a routine. If your brain doesn’t receive new information it is a lot more difficult to create new and exciting things. If you do the same thing over and over week after week, you need to get out and do something completely different. Maybe you will go Ice Skating or eat cotton candy while sitting on a tree, the point is to break with routine in order to stimulate your brain to jump into its creative mode once more. How do the big name Dubstep creator professionals get their inspiration? Generally people obtain creativity from significant experiences; try to create significant experiences and the creativity will be sure to follow.

Play around

If you haven’t been experimenting with your gear, sounds or set up, you should. Do things you would normally not do, use sounds that you don’t normally think of. The music you produce might not be up to par with your level of expertise, but the change in sounds and arrangements might inspire you to create a stellar track that becomes the next best thing. Try to play around with a different Dubstep program in order to have a different feel on the methods you use.

It’s these slight changes in routine that allows us to become more creative. It’s really a simple thing, if you want to create a song, then experiment with new things. Maybe get a flamenco guitar and try to Dubify it, maybe get your hands on some Dubstep specific VST Plugins and add them into the mix. The sky is the limit as long as you maintain your course on always evolving and always changing. Comfort is the enemy of creativity so get out and do something that challenges you to become a better and bigger person, the more you grow the more creativity you have to draw from…it’s just that simple.